About

I’ve spent 13+ years working across SEO, paid acquisition and demand generation, mainly around complex products and competitive markets.

I started in agencies, then moved in-house into demand generation at ESET. At MarineTraffic, I worked across SEO and paid acquisition and built the SEO function from zero. Organic growth reached 70M+ visits.

MarineTraffic was acquired by Kpler. I stayed on across SEO, paid and demand generation, eventually leading digital demand generation for the group.

In parallel, I’ve worked independently for 10 years across SaaS, ecommerce, healthcare, manufacturing and other technical industries.

Today, I partner with Advisable on SEO strategy, working across technical SEO, content, search data and AI visibility. Alongside client work, I build tools. Chrome extensions, GPTs and Claude skills, used by hundreds of people, mostly built to solve my own workflow problems.