Work
13+ years across SEO, paid acquisition and demand generation. I’ve worked in-house, independently and within agencies, mostly around complex products, technical markets and competitive search landscapes.
Advisable
SEO Partner · 2025–Present
Partner to Advisable on SEO strategy, building the frameworks behind technical SEO, content and organic growth across the agency’s clients. Current work increasingly focuses on AI visibility: how businesses appear in AI-generated answers, how those systems discover and evaluate information, and how this changes SEO strategy.
SEO · Technical SEO · Content · Search data · AI visibility
Kpler
Senior Lead Demand Generation Manager · 2023–2024
Led digital demand generation across SEO, SEM and paid channels for a global provider of commodity, maritime and energy data.
Previously: SEO & Paid Advertising Manager · 2023 — led SEO and paid acquisition through the integration of MarineTraffic into Kpler.
SEO · Paid acquisition · Demand generation
MarineTraffic
SEO & Paid Advertising Manager · 2022–2023
Inbound Marketing Specialist · 2019–2022
MarineTraffic was a global vessel-tracking and maritime analytics platform, later acquired by Kpler. I worked across organic and paid acquisition, content, keyword research and marketing operations, and built the SEO function from zero.
SEO · Paid acquisition · Content · Maritime intelligence
Independent
Freelancer · 2014–2024
Ten years working independently across SEO, SEM, content and demand generation. Clients included Plaisio, Cartridge World, Benaki Museum, Feel Wristband / Sentio Solutions, Urban Owl Eyewear, Scooternet and Archaeology and the Arts.
SEO · SEM · Content · Demand generation
ESET
Demand Generation Executive · 2017–2019
Worked across SEO, SEM, content, digital advertising, social and PR for a global cybersecurity company.
SEO · Demand generation · Content · Paid acquisition
Earlier work
Magna Trust · Demand Generation Executive · 2015–2017
SEO, SEM, content, lead nurturing and paid acquisition for a regulated financial services business.
SMD Group · Online Sales Marketing Manager · 2014–2015
SEO, SEM, ecommerce, content, advertising and digital marketing.
Webst Consulting · Digital Account Manager · 2013–2014
SEO, SEM, digital advertising, content and client strategy.
What I’ve learned
Working across agencies, consulting, SaaS, maritime data, cybersecurity, ecommerce and financial services has given me a broad view of how search works across different business models. Today, I focus on the intersection of SEO, demand generation and AI visibility.