Writing
Notes on SEO, search and AI visibility, based on client work, research and things I’m testing.
A year of building, and a bit of Summer
A quick look back before I switch off for a bit. Happy August 15th to those celebrating.
Google Search Isn’t Dying. The AI Bill Is the Story.
Alphabet’s latest earnings reveal a search business that is still growing and an AI infrastructure race that is becoming increasingly expensive.
What Android’s data actually buys Google in the AI race
A look at the telemetry, the $391.5M settlement, and what still has to happen before any of it turns into an advantage.
ChatGPT isn’t replacing Google. It’s replacing the click.
A closer look at how AI search changes referral traffic, user behavior, and the economics of the open web.
What Semrush’s 2026 AI Visibility Index Tells Us
Semrush and Adobe just published one of the largest studies yet on how brands show up in AI search. Here's what matters if you're doing AI/SEO work.
Google’s AI Search Guidance Confirms the Direction, Not the Playbook
Still SEO on Google. Still worth testing llms.txt everywhere else.
AI Usage Among Young Europeans Is Already the Baseline
What Eurostat’s latest data shows about generative AI use in Europe, and why Greece stands out
AI fails at ~97% of real remote jobs
AI can write poetry, code, and prompts, but it still fails most real freelance work
Moltbook: What Happens When AI Agents Get a Social Network
Observed patterns from the first week of machine-to-machine posting, debugging, debating, and drifting into culture
Gemini + NotebookLM is the workflow Google was missing
Gemini can now use your NotebookLM notebooks directly
Commerce is becoming agent-native
How Google’s Universal Commerce Protocol quietly changes how people will buy online
A Small Update and a New Beginning
A quick look at what changed, what I’m building and the tools shaping my workflow.